July 31st, 2010 by admin

One of the basic principles of marketing is market segmentation. Matching the right product and services to the right market is critical. This certainly applies to the web design business and industry. There are obviously several market segments in the web design business, let alone the IT business in general. There is on the one hand the lower hand of the market i.e. the discount web design market. This web design market consists primarily of small businesses and one man bands who have either just started their business. We are here talking of companies or individuals who have a limited budget to spend on their web design, so price is definitely an issue. On the other end of the market there are the corporate companies who have the budget but have very different needs in terms of web design. Trying to sell to each one of these web design markets requires a different approach. How do we then sell to corporate companies?

A large and medium business looking for a web design company will probably use similar keywords if they are using search engines. Web design and web site design are the most popular keywords, so go for these in your adwords campaign and search engine optimisation. Corporate web design customers will however expect to find a potential web design supplier whose web site design projects a corporate and professional look.

The supplier’s web design look and feel is therefore a key factor. After all and like it or not, first impressions count. What is this corporate web design look and feel? If you are not sure, look at some of the corporate web sites. Look at Nokia’s web site for instance. Professionalism is obvious. Well groomed design, a bit of flash animation, not many colours. Certainly no spelling or design mistakes. The corporate web design requires particular attention to details.

Obviously the products or services on offer through the web design will to a large extent determine this look and feel. Corporate identity and the company’s ‘voice’ needs to come across loud and clear through the web design. Use of colours, logos, trademarks, corporate figures on the web design will usually achieve this corporate look.

Whilst budget and discount web design companies would show their prices on the web site, corporate web sites need not show your web design prices. Remember we are not necessarily selling to a price sensitive audience here. Showing your price on the web site might actually put potential corporate customers off your web design services. Price it too low and your potential corporate customers might think that your web design services are not good enough. You would be surprised by what some companies are wiling to pay or have been charged for web design work. Although your potential customers will want to have an idea of cost from the outset, I would not actually show my price list on my corporate web site.

Once the customer goes past your web site and decides to enquire about your web design services they would expect to be greeted by a professional team. Make sure your sales team, even if it’s just you, come across as being professional. Corporate customers expect to treat with corporate web design companies. These might not necessarily be large companies but professionalism and track record is a must. Telephone manners, the quality, value and timelines of your quotes are crucial. You have no room for error when you are dealing with people who expect to pay for an excellent web design product and service.

The corporate web design market is certainly a lucrative one. If you are used to servicing the discount web design market, you need to think twice and prepare for a different web design package offer. You will need to invest into designing your own web site for a more corporate look and feel. You will also have to look into training your sales staff and your internal communication processes so that you come across as a corporate web design company yourself.

Ralph Ramah
http://www.articlesbase.com/internet-articles/web-design-for-corporate-companies-121183.html

July 31st, 2010 by admin

If you wanted a cult DVD you couldn’t find in stores, are you more likely to spend a few minutes searching the Internet to order it online or drive from store to store for hours, asking salespeople disappointed? If you needed a vet for your new kitten, are you more likely to type “Vets in [Your Area]” into a search engine and read about each veterinarian online or take your chances on a one-inch ad you found in a phone book?

The Pew Internet & American Life Project (www.pewinternet.org) has found that 41% of the 70 million Americans who log on each day say that the Internet has helped make shopping easier and 81% of them research a product or service online before they buy. An estimated 4 million Americans buy a product or service online each day.

If your company doesn’t have a Web site, chances are that your competitors do, and you automatically lose the “battle” over a myriad of potential customers. If you have a Web site that’s visually unappealing or difficult to navigate, people are going to leave your site behind and head over to an attractive, easy-to-use Web site that comes up above your listing in a search engine.

It doesn’t matter if you don’t or can’t do any business online, the Internet is a more extensive phone book. Attract customers to your door with a well-designed Web site with search engine optimization so that your Web site comes up in search engine requests near the first results page. Let your potential customers know what your company does, what you charge, and where you’re located. Share some positive customer reviews.

If you’re a small business, you might benefit from a simple three-page Web site design package, with free one-year Internet hosting and a domain name, thirty free days of Web site updates if you come up with some more ideas after a few days of being online, and a completely original professional Web site design.

The Executive Business Center at www.theebc.com is one professional Web site design, hosting, and ecommerce company that offers a couple of basic Web site packages for the small business on a limited budget! Get all of the above services with TheEBC.com’s Basic Starter Web site design package for only $299!

Or try TheEBC.com’s Custom Start Web site design package for only $399. Both packages include the same amenities except that TheEBC.com will design your Web site off of pre-designed (but unique) templates with the Basic Starter package and will completely design a Web site look to match your business with the Custom Starter Web design package. With either package, you can add additional Web pages for $50 each.

If you want a more engaging Web site with near limitless potential and high-exposure advertising, TheEBC.com has the $799 New Plan Web site design package. You get a completely original custom Web site design, free hosting and a domain name for a year, unlimited pages, unlimited and free Web site updates throughout the year, search engine optimization, and search engine submission for six months.

If you already have a Web site that hasn’t been pulling in enough traffic, don’t give up on online exposure just yet! You can get all of the benefits of TheEBC.com’s New Plan Web site design package with the $599 Existing Plan package. Transfer any Web site content you wish to keep, transfer your domain name, and get a completely revamped Web site look! TheEBC.com completes Web sites for clients that choose any of these four packages in only 2-3 weeks!

If you run your business completely online, a well-designed Web site with an effortless online shopping system is especially important as the Internet is your one and only place of business. If you have a store location, think of how much more business you could do by going global and selling your products online, too!

Get all the best of TheEBC.com’s New Plan and Existing Plan Web site design packages in addition to a complete shopping cart and check out system as well as unlimited product listings with TheEBC.com’s e-Shop Plan for $999! Get your online e-Shop Web site completely up and running within 4-6 weeks!

TheEBC.com is one Web site design company that can help your business soar! Fill out a questionnaire at www.theebc.com, pick and purchase a package with PayPal or a credit card, and you can see sample Web designs in 2-3 days!

Amy McNulty
http://www.articlesbase.com/online-promotion-articles/forget-the-phone-book-make-your-internet-listing-shine-with-good-web-site-design-212139.html

July 31st, 2010 by admin

This is a compilation of tips and hints for beginners, if you’re intermediate or above, then it’s likely none of this is of use to you, but read it
anyway and comment

- When doing the text, don’t try to over complicate things. Simply use the eye drop tool to grab a colour from your render (or background if there’s
no render) and use that colour with TNR (Times New Roman). Once you progress to the stage where you’re creating your own techniques, you can
go crazy!

- It’s advisable to use a simple 1 pixel, black, border when you’re starting out. When you get the hang of photoshop, you can start using a ‘frame’
border, where appropriate. This is done by doing New Layer (3 pixel black) > New Layer (2 pixel white) > New Layer (1 pixel black).

- Lighting; you ‘can’ use curve layers but when you’re starting out it’s easier to use this method. New layer > Apply Image > Filter > Render >
Lens Flare > Select a setting > Place it on your sig and set the layer to soft light. Nice and simple

- This border is particularly good with abstract images. Use the rectangle marquee tool to draw a rectangle at the top of your signature, going from
left to right. Fill it black, then copy the layer and move it down to the bottom of your signature.

- If you like to have your name and a word or phrase on your signatures, try laying it out like this.
Gothir (size 14-16)
Forgiveness (size 10-12) Sizes shown are examples.

- If you’re resizing a render or image, be sure to hold down shift whilst doing so. This will hold the proportions of the image.

To view the full list of tips and hints, you can visit this page; http://signatureshelf.com/forum/viewtopic.php?f=25&t=13

Dukkha
http://www.articlesbase.com/visual-art-articles/photoshop-ultimate-tips-for-a-beginner-695438.html

July 31st, 2010 by admin

Photoshop files themselves can’t be embedded into a web page. You will need to export your file and save it in a web-friendly format. There are three formats for web graphics: JPEGs, GIFs and PNGs.

JPEG:
The JPEG format (pronounced “jay-peg”), works best with photographic images or images that have more than 256 colors and gradients, such as the flowers.

Images saved in JPEG format are compressed, which means that image information will actually be lost, causing the image to degrade in quality.

JPEG Quality:
Changing the value in the Quality drop-down box alters the level of compression for the image. Reducing the quality may result in blurring or pixelation, but too high a setting will produce a large file that will take users too long to
download.

A good approach is to decrease the quality value gradually until you notice the degradation of your image becoming unacceptable. A reasonable compromise will be somewhere around this point.

GIF:
The GIF format (pronounced “jiff” or “giff” depending on which side of the tracks you grew up) can have a maximum of 256 colors.

GIF files support transparency and animation, and work best with graphics that have large areas of the same color.

PNG:
The PNG format (pronounced “ping”) is similar to the GIF format in that it supports transparency and works best with solid-color images, but it’s superior to the GIF format as it has the ability to support true levels of transparency
for colored areas.

Transparent PNGs are currently not in widespread use on the Web because older versions of Microsoft Internet Explorer do not support them; however, they’re often used in Macromedia Flash movies. PNGs can produce a better quality image at a smaller file size than can GIFs.

Photoshop allows you to save an image as a PNG-8 file (which works the same way as a GIF would with 256 colors) or a PNG-24 file (which allows for millions of colors as well as variable transparency).

GIF/PNG-8 Colors:
Adjusting this setting reduces the number of colors used in any image. This will usually make the biggest difference in the final image. dither amount and type (No Dither, Diffusion, Pattern, Noise)

This setting has nothing to do with being nervous or agitated. Dither refers to a compression technique in which the pattern of dots is varied to give the illusion of a color gradient. Changing the dither will result in a more noticeable degradation for images that involve a large number of colors blended together.

Article Submissions
http://www.articlesbase.com/computers-articles/photoshop-video-tutorials-on-file-formats-123916.html

July 31st, 2010 by admin

Well, here goes. I’m going to give this “writing” thing a shot, even though I’m not much of a writer. Right now, my graphic design site only gets a hundred or so hits a week — and that’s not even enough to show up as a blip on the radar when Google searches the Net.

I’ve tried writing search engine optimized articles in the past to sell my graphic design services and I’ve got to tell you — it didn’t do me much good. Search engine algorithms get smarter all the time, and keyword-stuffing doesn’t work nearly as well as it used to. One of my clients (who will remain nameless) asked me to do a series of SEO pieces for his band’s website — and their site ranking actually went down as a result.

During a rare day of accelerated motivation, I was doing some Web research and came across the concept of article marketing. Fans of the practice claim that if you do it right, writing one or two articles a week about your business will drive traffic (and therefore money) right into your hands. So here’s the experiment: I want to take the $5,000 per year I make now off my online efforts and turn it into $15,000. Ideally, articles like this one will help me get there!

The concept is simple: All I have to do is write one or two of these articles per week (provided I can keep up my motivation!) and when I distribute them to online content sites, I’ll start getting links and improving my PageRank. That all sounds well and good, but I had no idea what I was getting myself into. Distributing articles to these sites is tedious!

It seems like every content site has totally different parameters: This one wants 75 characters per line, that one wants 70. This one accepts HTML coding, that one wants all plain text — absolutely no HTML. By the time I had successfully submitted my latest article to three places, I was ready to uncork the chardonnay and call it a night! It took nearly four hours just to get my words out on three websites. I was ready to give up on the Internet for good after that.

After a little more reading, I discovered that I was not alone. In fact, there were so many other people like me that some enterprising Internet gurus had created systems that would negate the need for all the busy-work. I’m not sure yet whether I want to sign up for a paid subscription to one of these sites, so I’m going to do a little further research.

The first place I looked at was isnare. They offer a free article distribution service, but in order to reach their entire list of 40,000 sites you need to pay a fee — something that is fairly commonplace in this industry. The fees work on a sliding scale depending upon how many articles you want to submit. It costs $10 to submit five pieces, right on up to $100 for 115 articles.

The next place I looked at was PhantomWriters. Cool name, right? I pictured myself wearing a leotard and a cape, flying from website to website distributing pearls of wisdom.

PhantomWriters has a snazzy website that is quite content-rich itself. In fact, I got pretty caught up reading some of their writing tips! This service is a little more expensive, ringing in at $35 per submission, or a volume discount of $200 for 10 articles. This one seemed a little steep for my budget, so I moved right along.

My next Internet search brought me to SubmitYourArticles. They charge a flat rate of $37 per month for four article submissions, which works out to just under $10 per article. They also offer HTML editing tools and a good directory of tips and tricks to get your work published.

Another service I found was Article Marketer. They work on a subscription system, and each level of subscriber can submit unlimited articles during the course of their subscription. The quarterly subscription is $74.99 right on up to a lifetime package for just under $500. Article Marketer submits to more than 66,000 sites. They also employ a team of editors who read each article to make sure it’s publishable.

All four of these places have something unique to offer, and depending upon the volume of articles I submit, each of them could be a better value. In the end, it’s all up to me — and you!

Dana Davalos
http://www.articlesbase.com/sem-articles/notes-from-a-novice-my-marketing-adventure-99215.html

July 31st, 2010 by admin

With  Internet becoming  more and more  popular and powerful, the importance of search engine optimization continues to grow. One can make the most of  Internet marketing efforts by following the some steps that top ranking sites do for improving their rankings. One may think that these sites are spending lots of money to get there. But reality  is that sites who come out on top, follow some basic search engine optimization guidelines. These are easy to follow and often cost little or nothing to put into practice.
1. Manually register your site with DMOZ, also known as the Open Directory Project.The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors and feeds other leading web directories.
2. Manually submit your site to Google.If you’d like to wait, Google will eventually spider your site and return it in search result listings related to your site name and keywords.However, this may take some time.For faster inclusion, visit Google and submit your site manually.
3. Purchase a listing with Yahoo! Directory Submit.Yahoo! like Google provides many search products.However, Directory Submit is essential for any business on the web. For a fee of $299 Yahoo! will include your web site in their directory that fuels websites like Yahoo!, MSN and AltaVista.
4. Make sure you are using keywords with a high KEI.This measure takes into consideration both the popularity and competitiveness of your keywords.By focusing on keywords with a higher KEI, you can optimize your chance for search engines to select your site for keywords at little or no expense.
5. Engage in a link building campaign.The more links you have to your site, especially if they have a high Google Page Rank, will signal Google and other search engines that your site is important.A great way to do this is through article submission or affiliate programs.
6. Make your site easily to crawl.Search engine do not like dynamic pages.Although this is changing with the advent of Google Site Maps, it is still important to ensure that all search engines can easily traverse your website.Make sure to use HTML coding and avoid dynamically created pages.
7. Be patient.Once you follow these suggestions, allow search engines time to re-index your site.In the Internet age, we’re looking for instant results.However, it does take some time for all of your search engine optimization techniques to take hold.
By implementing the suggestions we’ve discussed in this article, your search engine optimization efforts can generate positive returns.As the world of search engines continue to evolve, it’s important to learn about the latest techniques and requirements for improving search engine results.Continue to focus on SEO.If you do, you’ll find yourself at the top of the rankings!

Eexperts India
http://www.articlesbase.com/seo-articles/some-really-effective-seo-strategies-738935.html

July 31st, 2010 by admin

We can always understand the management of a lot of things in life, there are simply a lot of things to handle when having to maintain a website. A membership management system is always bundled with the website software to manage it, the thing is, that there are always differences with them, you can’t get much if you have not configured them to your hearts content.

Raw power can be faked through software in the terms of labor; they can simplify your work and be less bothersome, leaving you a lot of time to spend on your real work and family. A membership management system will likely be natively automatic. But this will sometimes need to have a constant human intervention to keep up with the competition but not to the point of a daily basis.

The aim for additional software to manage your customers is somewhat awkward because of purchasing another set of tools to make better income, think of this as another investment that will pay for itself in the long run.

Selection

Companies offer membership management system software’s that are very easy to configure. Getting them to run in out of the box is easy in the modern times; offering solutions that you can always lead to improving information organization of members in your particular site, the desired effects may vary.

What you need to look for is the ones that will improve the satisfaction level of your customers, bringing you website to a higher tier of quality. There are options to where you can organize emails to prospective customers, automatic replies and other customer-based needs, tracking sales on various deals, sorting important contacts are one of the things needed to be considered when looking for or purchasing membership management system software for your website.

Of course, you will opt for better software for a faster paced transaction and smooth handling of customers as they are the main priority of care, they fuel your companies revenues.

When talking about the size of your business, there are also other things to point out. Specification on deals and making sure you are purchasing the right one for your company, think of it as you basis on deciding to switch over. You will expect the vendor to point you out to your needs, don’t worry because at this part, you can always make sure they will offer you a suitable solution that will handle or cater to the needs of customers on your business website.

Support

On your part, choosing for the right software is another thing, but having a good support for administrators will likely be beneficial or very important for starters as this will also guide you to needs. Membership management system software can forward and retrieve emails and manage contacts, being easy to monitor is also on your checklist, this goes on to the administration support, they can enhance your website as well as the software being used to configure them on the fly.

At the end of the day, it will be a win-win situation and making it all worthwhile in purchasing additional software’s to aid your business. In the long run, this will definitely make an impact to your revenue as well as having a good customer care record to further progress your business standpoint and being a step forward in industry standards.

Mario Churchill
http://www.articlesbase.com/computers-articles/selecting-the-right-customer-contact-management-software-137517.html

July 31st, 2010 by admin

What if you learned some simple steps, when done can save your cost and make you big money out of your teleseminar?

Do you want to know how internet superstars manage the flow and timings of their teleseminar to make it pay big?

The purpose of this article is to show you how to go about managing your teleseminar.

Here are 5 simple steps to get you started instantly.

Step 1 – Focus on length, it’s costing you.

Step 2 – Keep your content focused.

Step 3 – Control the flow and do not get off track.

Step 4 – Setup your timings and checklist.

Step 5 – Make sure it presells your high ticket product.

The purpose of this article is to give you simple tips that can make your teleseminar systematic and profitable.

Checkout the step by step details right here.

Step 1 – Focus on length, it’s costing you.

You have to make sure that your length of teleseminar is planned before you get started; this is because it is costing you money.

You have to make sure that you cover up all the content that you have planned in your teleseminar in the right amount of time.

It is important that you setup your teleseminar focusing on a particular topic rather making it a general teleseminar.

Step 2 – Keep your content focused.

It is important that you conduct your teleseminar focusing your topic in a specific niche.

For example: Rather teaching your audience about internet marketing, show them how to get started with their first website in 10 simple steps. This is a very focused topic and your audience will love to get involved with such a topic.

Make sure that you stay within your topic content and do not get side tracked.

Step 3 – Control the flow and do not get off tracked.

It is important that you know as to how your content is flowing and also advise your clients to ask your questions only related to the the topic and not to get side tracked from the information.

This will help you to cover your topics in the right amount of time allocated.

Make sure you setup points and exact time table you will follow for each point.

Step 4 – Setup your timings and checklist.

It will be excellent if you allocate a specific time table and a specific checklist and points to be covered in the specific time.

This will make sure that you get your content done and end up with a high quality presentation in the allocated time.

Focus on making money out of your teleseminar, just don’t give away everything for free.

Step 5 – Make sure it presells your high ticket product.

It is important that you presell your customers and sell them your high ticket product.

It is important to make money using your teleseminar to keep yourself motivated to conduct teleseminars in future.

Money is the biggest motivator that will help you to be consistent in your internet business and help you to provide more quality content to your list in the long run.

Gen Wright
http://www.articlesbase.com/affiliate-programs-articles/teleseminar-basics-management-tips-revealed-705862.html

July 29th, 2010 by admin

http://www.oliviervasquez.com/yt

Twitter Tips for using Twitter for Your Business.
In This Video I share 8 Reasons Why You Should
Have Twitter in your Marketing arsenal.

Twitter for Your Business is one of the best Free
Ways to generate Traffic to Your Website or Brick
& Mortar Business, this Video gives You 8 Reasons,

Why That is: And they are:
1) You Get a Competitive Edge
2) It’s Great For Networking
3) Niched – News
4) Good For Branding
5) Good for Site Promotion
6) Good for Reputation Management
7) For Customer Service
For Live Market Research & Customer Acquisition

Twitter for Your Business is definitely a Great Idea,
Watch the Video to see the 8 Reasons to use Twitter
for Business detailed and explained by myself: Olivier Vasquez

Please follow me on Twitter @oliviervasquez

A Lot of People Wonder if a Social Media Marketing
Plan would be good for “Their” Particular Business
or enterprise…

http://www.oliviervasquez.com/yt

Duration : 0:8:8

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diy, educational, How-to, howto, internet marketing, marketing, Step by step, tutorial, Twitter for Business, Twitter Marketing, twitter tips

July 29th, 2010 by admin

alhurrahttp://gdata.youtube.com/feeds/api/users/alhurraNewsAlhurra, WebsiteAlhurra Website Promotion

Duration : 0:0:11

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Alhurra, website