Notes from a Novice: My Marketing Adventure

July 31st, 2010 by admin

Well, here goes. I’m going to give this “writing” thing a shot, even though I’m not much of a writer. Right now, my graphic design site only gets a hundred or so hits a week — and that’s not even enough to show up as a blip on the radar when Google searches the Net.

I’ve tried writing search engine optimized articles in the past to sell my graphic design services and I’ve got to tell you — it didn’t do me much good. Search engine algorithms get smarter all the time, and keyword-stuffing doesn’t work nearly as well as it used to. One of my clients (who will remain nameless) asked me to do a series of SEO pieces for his band’s website — and their site ranking actually went down as a result.

During a rare day of accelerated motivation, I was doing some Web research and came across the concept of article marketing. Fans of the practice claim that if you do it right, writing one or two articles a week about your business will drive traffic (and therefore money) right into your hands. So here’s the experiment: I want to take the $5,000 per year I make now off my online efforts and turn it into $15,000. Ideally, articles like this one will help me get there!

The concept is simple: All I have to do is write one or two of these articles per week (provided I can keep up my motivation!) and when I distribute them to online content sites, I’ll start getting links and improving my PageRank. That all sounds well and good, but I had no idea what I was getting myself into. Distributing articles to these sites is tedious!

It seems like every content site has totally different parameters: This one wants 75 characters per line, that one wants 70. This one accepts HTML coding, that one wants all plain text — absolutely no HTML. By the time I had successfully submitted my latest article to three places, I was ready to uncork the chardonnay and call it a night! It took nearly four hours just to get my words out on three websites. I was ready to give up on the Internet for good after that.

After a little more reading, I discovered that I was not alone. In fact, there were so many other people like me that some enterprising Internet gurus had created systems that would negate the need for all the busy-work. I’m not sure yet whether I want to sign up for a paid subscription to one of these sites, so I’m going to do a little further research.

The first place I looked at was isnare. They offer a free article distribution service, but in order to reach their entire list of 40,000 sites you need to pay a fee — something that is fairly commonplace in this industry. The fees work on a sliding scale depending upon how many articles you want to submit. It costs $10 to submit five pieces, right on up to $100 for 115 articles.

The next place I looked at was PhantomWriters. Cool name, right? I pictured myself wearing a leotard and a cape, flying from website to website distributing pearls of wisdom.

PhantomWriters has a snazzy website that is quite content-rich itself. In fact, I got pretty caught up reading some of their writing tips! This service is a little more expensive, ringing in at $35 per submission, or a volume discount of $200 for 10 articles. This one seemed a little steep for my budget, so I moved right along.

My next Internet search brought me to SubmitYourArticles. They charge a flat rate of $37 per month for four article submissions, which works out to just under $10 per article. They also offer HTML editing tools and a good directory of tips and tricks to get your work published.

Another service I found was Article Marketer. They work on a subscription system, and each level of subscriber can submit unlimited articles during the course of their subscription. The quarterly subscription is $74.99 right on up to a lifetime package for just under $500. Article Marketer submits to more than 66,000 sites. They also employ a team of editors who read each article to make sure it’s publishable.

All four of these places have something unique to offer, and depending upon the volume of articles I submit, each of them could be a better value. In the end, it’s all up to me — and you!

Dana Davalos
http://www.articlesbase.com/sem-articles/notes-from-a-novice-my-marketing-adventure-99215.html


Some Really Effective SEO Strategies

July 31st, 2010 by admin

With  Internet becoming  more and more  popular and powerful, the importance of search engine optimization continues to grow. One can make the most of  Internet marketing efforts by following the some steps that top ranking sites do for improving their rankings. One may think that these sites are spending lots of money to get there. But reality  is that sites who come out on top, follow some basic search engine optimization guidelines. These are easy to follow and often cost little or nothing to put into practice.
1. Manually register your site with DMOZ, also known as the Open Directory Project.The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors and feeds other leading web directories.
2. Manually submit your site to Google.If you’d like to wait, Google will eventually spider your site and return it in search result listings related to your site name and keywords.However, this may take some time.For faster inclusion, visit Google and submit your site manually.
3. Purchase a listing with Yahoo! Directory Submit.Yahoo! like Google provides many search products.However, Directory Submit is essential for any business on the web. For a fee of $299 Yahoo! will include your web site in their directory that fuels websites like Yahoo!, MSN and AltaVista.
4. Make sure you are using keywords with a high KEI.This measure takes into consideration both the popularity and competitiveness of your keywords.By focusing on keywords with a higher KEI, you can optimize your chance for search engines to select your site for keywords at little or no expense.
5. Engage in a link building campaign.The more links you have to your site, especially if they have a high Google Page Rank, will signal Google and other search engines that your site is important.A great way to do this is through article submission or affiliate programs.
6. Make your site easily to crawl.Search engine do not like dynamic pages.Although this is changing with the advent of Google Site Maps, it is still important to ensure that all search engines can easily traverse your website.Make sure to use HTML coding and avoid dynamically created pages.
7. Be patient.Once you follow these suggestions, allow search engines time to re-index your site.In the Internet age, we’re looking for instant results.However, it does take some time for all of your search engine optimization techniques to take hold.
By implementing the suggestions we’ve discussed in this article, your search engine optimization efforts can generate positive returns.As the world of search engines continue to evolve, it’s important to learn about the latest techniques and requirements for improving search engine results.Continue to focus on SEO.If you do, you’ll find yourself at the top of the rankings!

Eexperts India
http://www.articlesbase.com/seo-articles/some-really-effective-seo-strategies-738935.html


Building a Simple HTML Site – Hand Coding Part 5

July 29th, 2010 by admin

Design, Slice, Optimize and Code a site by hand part 5

Duration : 0:8:17

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HTML – Coding Links

July 29th, 2010 by admin

In this tutorial I’m going to show you guys how to code a link, and code it in a new tab.

Codes
http://freewaretips.myfreeforum.org/about39.html

Duration : 0:1:24

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How to Get Free Traffic to Your Website Using Search Engine Optimization (SEO)

July 28th, 2010 by admin

How to get free traffic to your website using SEO

There are many ways to get free traffic to your website but I am going to focus on search engine optimization.

SEO is the most common but also one of the most competitive and therefore difficult to master technique to get free traffic to a website. SEO is the art of building your site so it ranks high on the search engines like Google, Yahoo and Bing.
Here are the keys to SEO:

1 Write great content

Writing great content and plenty of it is key to the search engines ranking your site well. Every site should have at least 15 pages each with over 800 words.

2 Keywords

Choose keywords that you want to rank high for these keywords should be relevant to your content. Scatter these keywords throughout the content and especially in the h1, h2 and h3 headings.

3 Use video

Search engines especially Google who own YouTube love video. You should use at least one video on each page of your site. If you can create your own video that is best because it will grow your image online but other people’s video from YouTube who give you the HTML on the video’s page will do if you can’t make your own video.

4 Optimize your images

I am sure you have images on your website then it is important to name the images using the keywords you want to rank high for.

5 Internal links

Internal links are links to different pages in a website. They tell the search engine what the different pages are about as well as helping visitors to navigate around your site. When you are creating internal links you need to use keywords in them, never create internal links that say click here or read on if you linking to a page titled SEO advanced then use that title or the keywords in that page like search engine optimization. To prove my point search for click here on Google, you will see Adobe come up number 1. That’s because so many people link to Adobe with click here.

6 Incoming links

Search engine optimization is now a popularity contest because Google have changed their algorithm (the way they search and rank web pages). They changed this because people were abusing their search engine by packing their websites with keywords or doing link swaps (linking to another person’s website and them linking back). Although these are perfectly legal they weren’t bringing up the best results for searchers.

So now the most important part of SEO is inbound links from other related and well ranked websites. So how do you get these links when it seems they are out of your control. One way is to write articles about topics in your site and publish them to relevant websites or article publishing sites. Make sure to link back to your website in these articles these links should also contain keywords. Another way is to join some social networking sites like Facebook, Twitter etc and link back to your site, you can also ask your friends on these sites to link to you. Of course the most effective way to gain links is to write great content people will want to recommend but make sure to get these people to link to using keywords. This is key in helping the search engines rank you higher. For example if you search click here in Google, Adobe will come up number one this is because so many people link to Adobe with click here. The best way to get people to link to you using keywords is to ask them in your content or to provide links for them although this will require some coding skills.

7 Create and submit a site map

You need an xml sitemap for search engines to crawl your site and therefore index it. You can create an xml sitemap for free with many different xml sitemap creators.

8 Name your pages right

Why would you want to create a page on your website and not name it right. What you often see on the 10th page of Google is a site that has it’s pages named as 12544745 but when you go to the 1st page you find sites that pages are named with the keywords you have searched for on Google.

9 Meta tags

Meta tags are found in the HTML of all well ranked pages. The tags are only visible to the search engines. Their purpose is to tell the search engines are the search engines what the page is about that is the description tag. The other tag is the keyword tag which tells the search engine what keywords you want to rank high for. In the description tag you need to write a short sentence about the page, your sentence should contain keywords and be a flowing sentence but it is best to avoid stop words like a or the. The keyword tag contains all the keywords for the page comma separated, the keywords can also be keyword phrases with two or three words in each.

Please note that SEO is not an instant fix and requires work and time before it pays off. But if you follow these 9 techniques and give it some time you will see a massive pay off.

mark collier

Credit Card Logos on your Homepage Will Increase Sales

July 28th, 2010 by admin

Advertise Credit Card Logos and Optimize Internet Sales

, displaying what kinds of credit cards the store will take. Customers sort of take for granted that they will see those things. Often customers will walk away, and the merchant will lose the transaction if they can’t see the logos.

The internet world isn’t different! Studies indicate that one of the first things an internet buyer eyes on your web page is a credit card logo. A credit card logo is essential, in that it informs the consumer of a few things. First it tells the customer that you’ve got an online merchant account, such as Authorize.net gateway, and that you accept credit cards. Secondly, this credit card logo relays to the buyer explicitly what cards you accept. Lastly, seeing the credit card logo image gives the consumer with confidence. Customers will know you’re “an authentic company” since the logo shows them you have got a merchant account and you accept certain types of credit cards.

To have online success, you should provide your customers with many options for payment. At a bare minimum, your retail merchant account should allow you to welcome the following types of credit cards: Mastercard, Discover, Visa, and American Express. By accepting these types of cards, you will better be able to compete. If you do not advertise the credit card logos on your internet home page, you can be sure, your potential buyers will keep browsing until they come to the online page of your competitor. If perchance you’ve got traffic on your online site, adding a credit card logo will increase online sales.

You’ll find several methods to add the credit card logo on your website. When you setup your retail merchant account, you likely got a welcome kit from your merchant account processor. This welcoming kit usually has copies of the credit card logos. If you’re decent with a scanner, you ought to be able to scan the credit card logos, convert them to an jpg or gif format, and publish them to your web page. This procedure isn’t too difficult, but it’s definitely not the easiest method to place the logo on your internet site.

There are a lot of websites on the internet that offer credit card logos. Some sites charge you for them, some charge nothing. Doing some research on this issue, something that we discovered is that there are several low quality logos out there. If you’ve got a professional website, and then you display a poor quality card logo on the home page, what will your customers think?

Because we were hard pressed to find a great solution, we chose to make several webpages with the best free credit card logos on the market. We have included credit card logos in various sizes, various heights, and various widths. We’re providing these credit card logos no cost. We have made the process extremely simple. Visit www.TakeCardsToday.com, and double click on the “Free Credit Card Logo” link. Over fifty different logos are available absolutely free. Along with the free logos is a simple “cut and paste” html coding making it so you can simply cut and paste it right into your html. You will have credit card images on your website in just minutes (and online profits will increase). If you don’t know how to do html coding, we’ll even put the credit card logos on your web page for you (at no cost). do not waste anymore time, find your complimentary logos on your site now, and do not let your merchant account go dormant.

This educational article was authored by Todd Nelson, Marketing Director for Capital Merchant Solutions, Inc. ( www.TakeCardsToday.com ) Capital Merchant Solutions has been in the online merchant account business for ten plus years, and provides free merchant account and free logos for credit cards to internet businesses in addition to retail businesses. The article can be republished on the condition that no changes are made, and this final paragraph is also included. Copyright 2007- Capital Merchant Solutions,Inc – All rights reserved.

Claire Call
http://www.articlesbase.com/ecommerce-articles/credit-card-logos-on-your-homepage-will-increase-sales-110845.html

Your Website and Your Business

July 28th, 2010 by admin

Creating a website that loads quickly is important for you and your business. If you have a website that loads too slowly, potential visitors and even customers will simply give up and click away. Internet users have a variety of Internet Service Providers (ISPs) and some still use a dial-up connection, which is frustrating in the first place. The last thing they want to do is visit a website that takes too long to load. Your website could even load slowly for those who are using a DSL or cable connection.

If you find that your website seems to be getting hits on your home page and nothing else, your load time could be the problem.

Giving your website a fast load time is vital to you, your website and your business. There are even studies that show that users will click away from your website if it does not load in ten seconds, for more detail goes to: www.instant-video-streamer.com.   and sometimes less than that. To make your website load faster, you need to know the size and download speed of all of the pages on your website.

Graphics can take too long to load if not used properly. If you can take away some graphics, you will begin to increase your load time. If you take a look at the graphics you have on your web pages, you might realize that you have way too many that are not necessary. Only leave the ones that you absolutely have to.

Make your necessary graphics smaller by using your graphics editor, such as Adobe Photoshop. Making them smaller creates a faster load time. Every little change helps.

You might be surprised to find that there are html codes in your web pages that are not necessary for your website at all. for more help visit to:www.great-links-toyour-website.com.Always try to use CSS when designing your website. This will create a faster loading time. Try using HTML Tidy – an html cleaning tool that can help clean out any unnecessary html coding that is hidden in your web pages.

Even your web hosting company can play a part in how fast your website loads. If you have completed all of the changes to make your website load faster and you find that it still loads too slowly, it could be your web hosting company. Before going to your web hosting company to find out what the problem is, test your website (all of the pages) on different computers with different Internet connections. If it is still too slow, it could certainly be at the fault of your web host. sty could be having a small problem, email them about your concern and give them about a week. If nothing changes in that time period, it may be time to switch web hosts.

Keep your website load times running fast and you will find that more and more people will visit your website and stay longer, which can mean a substantial increase in sales!

Amit
http://www.articlesbase.com/marketing-articles/your-website-and-your-business-745087.html

Seo – Three Design Elements That Sabotage Seo

July 28th, 2010 by admin

When designing your website there are three major design elements that you should stay away from in order as they can sabotage even your best efforts at search engine optimization. These three elements to avoid are flash animation, javascript and HTML coding mistakes.

First of all, search engines perceive sites with flash as being “empty spaces.” Rather than checking out the content, most search engines just discard the URL. God knows how many people’s sites have been rejected because a spider inside a search engine denoted their flash as blank space!

If you are using Javascript or CSS in your pages, you probably stuck it at the top of your pages. Remember that search engines tend to rate what they find at the top of pages a bit higher so avoid anything that a search engine considers to be fluff — and that would be pages and pages of Java enabled script. A better way to do things is put the Javascript (or CSS) in a separate file, and include it into your pages with a single tag. To avoid this kind of headache however, I advise that you avoid using java script at all. The worst thing that can happen is that a search engine spider will read the javascript as a malfunctioning page. It happens all the time!

It is also crucial to make sure your HTML is correct. Just because your page is displaying nicely does NOT mean that the code itself doesn’t contain errors. Search engines read HTML not what shows up on you pretty pages. The more perfect your HTML code is, the more likely a search engine is to rank it higher. This is why it might be a practical part of an SEO strategy to hire an expert to clean up your code if it is all messed up.

Chris Angus
http://www.articlesbase.com/internet-articles/seo-three-design-elements-that-sabotage-seo-91254.html

Road Kill: Good vs. Bad Web Pages.

July 28th, 2010 by admin

Never mind the experts, never mind what they taught you in school, and never mind your competitors, put a stake in the ground and define the purpose of your web site. Then make it deliver that functionality. Don’t get lost in layers of pretty design or unnecessary technology.

What defines a good web site? Have you ever been on a web site trying to do something that you were supposed to be able to do on that site and couldn’t? That’s not a good web site then. It doesn’t matter how pretty it is, how much time went into the color scheme, or how efficient the JavaScript code is that makes the pretty little rollover buttons, if I can’t find what I need, then it’s not a good web site, it’s a bad web site.

Ok then, what’s a bad web site? Have you ever been on a site that looked like a 4th grader made it? Ugly font choices, strange colors, plain links instead of pretty buttons and Flash animation? But, did you find what you were looking for? Did you get the information you were after? If so, it’s a good web site.

I can’t say it enough: functionality is more important than looks. Let me say it one more time: functionality is more important than looks. People will not stay on a web site that is hard to use, or come back to a web site that does not work. However, your web site can be both functional and good looking; all it takes is proper planning and quite possibly less work than a more complex, over done layout.

Have you ever been driving down a back country road and have a deer run out in front of you? The deer just stands there staring at your headlights and he or she doesn’t know which way go. Don’t do this to your web site visitors.

Don’t present them with 103 choices and flashing lights, buzzers, and whistles when they land on your home page.

Your visitors may never make the choices that you want or that you assume they will. Keep each page focused and simple. Don’t make someone work to purchase something from you, it should be easy for them.

One way to create better pages is to minimize the use of packages like Microsoft FrontPage, Adobe GoLive, or DreamWeaver and do more of your coding by hand. Learn enough HTML so that you can start a page in one of these layout packages (if necessary) and then finish and maintain the page in a text or HTML editor. You’ll understand your pages better and you’ll know how they work. Plus, you can modify them faster.

I’ve built a lot of sites and it’s easier to modify and change the ones that I’ve coded by hand as opposed to the few that were built entirely in a layout package. Why?

Because layout packages like FrontPage change over time.

When you open a site you created in layout package “x”

version “n” two years later in version “n+1″ and it no longer looks like it should, you’ll understand why I like to edit my own HTML! Or, when you spend hours trying to get something to line up correctly in a layout package and finally start looking at the HTML code and realize that it’s a mess and redo it by hand in half the time without the problems, then you’ll understand why I like to edit my own HTML! But the main reason is that once you understand and can edit HTML, it’s easy to just do it by hand!

If your site is supposed to sell something then make sure it’s focus on is on selling, if it’s an information site, then make sure it’s focus is on providing information. If you want both, then maybe you should create two sites. Your goal should be clean, simple, and functional web pages that deliver the content or service the web site was intended to provide.

Fred Black
http://www.articlesbase.com/communication-articles/road-kill-good-vs-bad-web-pages-73569.html

Coldfusion Hosting, Is It Good To Me?

July 28th, 2010 by admin

Originally developed in 1995, ColdFusion is a server side language used for scripting. It is similar to Hypertext Preprocessor (PHP) as well as ASP (Active Server Pages) applications.

The original version of ColdFusion was developed by Allaire under the supervision of JJ and Jeremy Allaire. Allaire was taken over by Macromedia in 2001.

Macromedia was acquired in 2005 by Adobe and development was stepped up.

In July 2007, Adobe released ColdFusion 8 and is now preparing the ColdFusion 8 updater 1 (known as ColdFusion 8.0.1) to be released in early 2008.

CFML (Cold Fusion Markup Language)
ColdFusion is primarily differentiated by the scripting language associated with it. This language is called CFML for Cold Fusion Markup Language.

This CFML looks like standard HTML in appearance and interfaces with JSP (Java Server Pages), ASP (Active Server Pages) and PHP (Hypertext Preprocessor).

Tags used in CFML are prefixed with cf in all instances. Such as cfparam or cffunction. CFML is considered to be a dynamic language.

However, tags that offer a type-check on parameters of user input must be specifically called out by the programmer. This can cause runtime failures and is the single negative I can see.

One of the greatest features of ColdFusion is its simple, tag-based scripting language called ColdFusion Markup Language or CFML.

What makes CFML great is that it’s very easy for developers to learn because they are already used to working with tag-based HTML.

One of CFML’s big characteristics is that it is case sensitive. Also, CFML uses dot notation to call components (objects) from a file and to pass messages between components.

Tags can have an opening and a closing tag, however CFML does allow for a “self closing” tag. An example of a self closing tag would be cfset value = “Welcome”/. Which version of tagging should be used is hotly debated.

CFML applications
ColdFusion is primarily designed to be used with small, medium and large businesses. Some advanced personal uses could be possible as well.

Dynamic web sites with a fully integrated shopping cart, support on the back end for Flash interactivity and intranets are the most common uses of ColdFusion and CFML.

The web site applications are the intended design targets. These sites will be completely interfaceable with PDF, HTML, XHTML, DHTML and other document types prevalent on the Internet. Dynamic presentations and Flash applications are almost limitless.

As an intranet builder, large companies can program all their internal information as objects and code them into a file for later calling via “cfcomponent” tags.

This can make virtually any information available to all members of an intercompany network on an ongoing basis.

The ability of ColdFusion to create PDF files from standard HTML is a powerful addition. This is courtesy of Adobe since they have been overseeing the development since 2005.

The cost of ColdFusion hosting is generally a bit more expensive than standard hosting with Windows or UNIX.

This is due to the need for a ColdFusion server and engine. But with it’s advanced features and shared server availability, this cost is presently very competitive.

The largest advantage of ColdFusion is the simplified coding for website development that would normally be extremely complex otherwise. Also the language is easy to learn in a server side environment.

Ricardo D Argence
http://www.articlesbase.com/web-hosting-articles/coldfusion-hosting-is-it-good-to-me-354702.html

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